Brand Development

A recreational psychedelics brand asked us to develop a product name, brand and packaging system. An homage to the psychedelic 60’s and today’s festival culture, we landed on Field Trip.

Field Trip is available in 3 different strengths of individual doses, with the black packaging representing the highest dose. As the dose increases, the illustrations get more mind-bending.

With a decidedly modern take on psychedelics, we avoided the usual psychedelic tropes and themes and explored the fun and transformational aspect of the product.