We’re a team of branding, design, and creative marketing specialists. We help businesses scale and grow successful, authentic and thoughtful brands.

We’re a team of branding, design, and creative marketing specialists. We help businesses grow successful, authentic and thoughtful brands.

Unconventional creativity.

No fluff.

Unconventional creativity.

No fluff.

Hi.

We are The Ideal.

We’re a team of creative, branding and marketing specialists who work in cannabis, psychedelics, fashion, music and arts, and consumer packaged goods.

We don’t just create visually appealing solutions–we champion ethically-driven initiatives, help you build your story, recognize your strengths, support your values, and communicate your authentic voice.

Hi.

We are The Ideal.

We’re a team of creative, branding and marketing specialists who work in cannabis, psychedelics, fashion, music and arts, and consumer packaged goods.

We don’t just create visually appealing solutions; we champion ethically-driven initiatives, help you build your story, recognize your strengths, support your values, and communicate your authentic voice.

Hi.

We are The Ideal.

We’re a team of creative, branding and marketing specialists who work in cannabis, psychedelics, fashion, music and arts, and consumer packaged goods.

THIS IS US

MELINDA

TYMM

Creative Director,

Founding Partner

Melinda has worked in design for over 20 years in agencies and studios, multimedia companies, fashion, and in the last 8 years, for her own damn self. Her clients have ranged from the public health sector to non-profit organizations. Driven by a desire to make a positive impact, Melinda has naturally found herself drawn to the worlds of cannabis and psychedelics. Her work reflects a deep commitment to education and advocacy.

ABBEY

ALEXANDER

Marketing Director,

Founding Partner

Abbey has worked in marketing and brand development for various cannabis businesses since 2016. As a skilled strategist, she’s lead successful product and brand launches, campaign strategies and unconventional marketing initiatives. Every company faces unique challenges and she enjoys creating individualized solutions. With a background in biochemistry, Abbey excels in crafting engaging, educational materials for business in the cannabis/psychedelic sector.

WHAT WE DO

Marketing Strategy & Campaign Creation

Your marketing strategy determines your success. We’ll help you create the most effective plan based on your goals, target audience, and budget. We apply a creative lens to all that we do and always push ourselves to reach beyond the expected.

Website Design, Development, UX & SEO

A professional, well-designed website is a must for everyone. We’ll help you figure out what you want the world to know about your business or organization and create an awesome, functional website that makes an impact.

Trade Asset Design

Trade assets don’t always get the attention they deserve. Every part of your brand, including your B2B materials, should reflect who you are. A sexy sales sheet? In-store displays and posters? You bet.

Packaging, Print & Layout Design

Design is at the heart of what we do, and we love flexing our creative muscles with packaging design and layout projects. In such a digital world, it’s refreshing to create something that you can actually hold in your hands.

Brand Development, Design & Identity

Your brand is so much more than just a logo. Whether you’re launching something new or giving your existing brand a refresh, we’ll help you shape your story, values, and positioning. We take your ideas and turn them into something real.

Email Marketing Strategy & Support

How and when you communicate with your audience will determine the success of your email marketing. We’ll help you build campaigns, set up automations, segment your audience, and send emails at just the right time.

Graphic Design

We’re all about keeping it simple. We take complex ideas and break them down into clear visual solutions. Check out more of our work.

Photography, Video, Motion Design & Animation

From content to commercials, we take care of every step from concept to production.

Creative Direction

When your brand and marketing all work together to tell a clear story, it helps build trust and loyalty with your audience. We’re here to help you craft the whole story, not just a single line.

Copywriting & Content Strategy

What your brand says and how you say it will attract your ideal customer. Your content is a great opportunity to show off your expertise and build industry leadership status. We help you communicate authentically and with intention.

Social Media Planning

We can help you refine and build your content strategy and social design. It’s hard to stay on top of ever changing trends and tech, let us do that for you.

Lifestyle Merch Design

If you’re looking to enhance your brand, lifestyle merch can help communicate your values and connect with your audience. We’ll help you pick the perfect items that match your vibe and design them with a refined touch and high taste level.

Event Design

The look, feel and experience of your event should be an extension of your brand. If it’s a trade show booth or a product launch, we take care of all of the details and make your event memorable, remarkable and stress-free.

Product Development Consulting

We’ve been in the cannabis and psychedelics industry for a while now. We can help you finalize product specs backed by data, trends and years of experience.

Pole Dancing

We have many passions. Abbey is a pole dance instructor and has been performing for over 5 years.

Kickboxing

Work life balance is one of our core values. Melinda has been mastering the art of kickboxing for 8+ years and makes the practice a priority in her life.