Brand & Product Development

We wanted to tell a rich story with the Coastal CBD brand that reached beyond the usual West Coast tropes. We leaned hard into the ocean theme, added a touch of Asian influence (which is a distinct part of West Coast culture that is often overlooked) and rounded it out with a calm simplicity that represents the effects of CBD.

Rather than just highlighting the CBD content, we crafted person-centered narratives. Our product names describe not only how the product makes you feel but also the nuanced and multi-layered reasons for using CBD. As the CBD dose increases, the storytelling also intensifies, with the highest dose helping you to “ride out the storm.”