The Ideal Creative Agency was born out of a shared vision and the ideal partnership.
The founders met while working with a cannabis edibles brand and quickly realized their complementary skills, work styles and perspectives on living a full, great life. Work is never just work, who you are is reflected in what you do. Period. After years of successful collaboration and a close friendship, they knew they would eventually build something of their own.
Now, as The Ideal team, they are focused on helping companies grow and evolve through creative, effective and ethical solutions.
We create meaningful work with changemakers, thinkers and disruptors.
THE IDEAL AT A GLANCE
We have hands in all the pies.
When you work with us, you have direct access to the partners. We are hands on and lead every project.
We have it covered.
With teams in both Victoria and Toronto, we draw on a rich blend of cultural perspectives that shapes the work we do.
10,000 hours is child’s play.
With 25+ years of combined experience, it’s clear we love what we do—and we bring that energy to every project.
We give, you give, we all win.
Part of every project fee is invested back into the community and supports a cause our clients care about.
We have it covered part 2.
We have high capability in-house creatives that have successfully launched 30+ brands and projects.
Some of our values and culture
Every client is a person, not a contract. Anti-stigma is our neighbourhood. We commit to learning, always. No unwelcome surprises unless it’s food.
Melinda Tymm
Creative Director
Melinda has worked in design for over 20 years in agencies and studios, multimedia companies, fashion, and in the last 8 years, for her own damn self. Her clients have ranged from the public health and non-profit sector to fitness and CPG. Driven by a desire to make a positive impact, Melinda has naturally been drawn to the worlds of cannabis and psychedelics. Her work reflects a deep commitment to education and advocacy.
Abbey Alexander
Marketing Director
With a background in Biochemistry, Abbey transitioned to working in marketing and brand management for various cannabis businesses in 2016. As a skilled strategist, she’s lead countless successful product and brand launches, campaign strategies and non-traditional marketing initiatives. An expert in cutting through the noise and getting right down to root issues–Abbey excels in brand strategy, content creation, organization and planning.
FAQs
What is it like to work with The Ideal Creative Agency?
We’re all about making your life easier and helping your company grow and evolve through creative, effective and ethical solutions.
We take the time to listen to your goals and what your current challenges are. We don’t just dive in and execute plans. We help you figure out what your business really needs. We help you spot growth opportunities, uncover areas to scale, and work through any obstacles. We’ve been helping brands evolve for years, it’s always exciting to bring fresh ideas that are actually actionable and impactful.
The goal? To help you sell more, convert more, and elevate your brand.
Do I have to be in the same location as you to work with you?
No. The Ideal Creative Agency’s team is spread out over North America. We’ve been working with businesses remotely for years. We’d love to have a meeting with you over coffee in person, but we’re also happy to hop on a Zoom call to discuss your project.
What makes The Ideal agency ‘boutique’?
We’re a hands-on agency that likes to be involved in your project. We never outsource our work overseas or to contractors we don’t know.
When you hire us, you work with us.
We complete projects internally and with a small number of trusted creatives we know and are familiar with.
Why is a Brand Identity exercise good for my business?
If you’re still using that quick logo from when you first launched, it might be time to invest in a cohesive, thoughtful, and timeless brand identity.
A strong brand identity is more than just aesthetics. Unlike a quick logo, it’s a strategic tool that guides decision-making, unites teams, and improves productivity.
When your brand has clear values and goals, it helps align teams, contractors and affiliates, and gives everyone a shared direction. It improves productivity and helps streamline decision-making.
By building a brand rooted in clear values and a strong identity, you shape how the world perceives your business and you equip your team with clarity and confidence to achieve your goals.
How much do you charge for a website? How long will it take?
It really depends on the website. The larger and more complex your project is, the more it will cost, and the longer it will take.
We’ll have to chat to better understand exactly what you’re looking for. We will discuss all of your needs and expectations in our very first meeting. Then, we put together a plan and proposal for you to review and consider.
Will I be able to edit, update and control my website myself once it’s complete?
Yes. We’ll build your website on a Content Management System (CMS) such as Web Flow or WordPress depending on your needs.
Even if you are not familiar with web design, we can show you how to edit text, swap out photos, add new products, and make posts in your blog.
Once we finish building your website, we’ll show you how to use it and hand over the keys. Or, we can continue to manage and optimize the site for you.
Do you also take care of domain and hosting services?
We’re happy to take care of that for you. We will purchase the domain if needed, manage the domain, and host the website for you.
If you already have those solutions in place, that’s fine too.
Is SEO included with my website?
We take care of the basics of on-page SEO with every website project. Your site will come with appropriate meta-titles, metadata, header structure, keyword density, mobile optimization, and more.
Is that enough to climb to the top of search engine rankings? For most websites in competitive niches, probably not by itself. At least not very quickly.
If you’re interested in further SEO optimization, we have additional options.
Are the websites you build mobile friendly?
Absolutely. The majority of web visitors are using their phones to access websites.
Can you help me understand my marketing analytics and come up with ways to improve my results?
Yes. We’ll dive into your marketing analytics, help you interpret your results and suggest changes for improvements.
Sometimes the answer isn’t spending more marketing dollars on advertisements and campaigns. Sometimes your results will indicate that your time and resources are best spent improving your user experience (UX), modifying when and where popups are shown, or simplifying your checkout process.
Do you offer ongoing support?
Yes, we’re happy to offer ongoing support for a variety of projects. This is often the case if you’re running regular campaigns or content marketing strategies for your business. We’ll help you build out a content posting and campaign schedule, design the campaigns and post them.
Let us help you take a load off of your plate, give you industry insights and a competitive edge to the campaigns you’re running.
Do you offer print and packaging design?
We do. We’ve designed print and packaging solutions for a variety of consumer packaged goods (CPGs) companies.
We can help you find the best packaging solution for your product—always with a focus on eco-conscious materials and design.
We’re also happy to manage the entire process, from design to print, and can connect you with trusted print companies we’ve worked with.
Check out some of our Select Work for packaging design examples.
I'm not sure where I should get my packaging printed. Do you have recommendations?
We have worked with different print packaging companies over the years. We can help you find the ideal packaging solution and printer based on your budget and packaging requirements.
Let’s chat. Get in touch with us about your next project, or just say hi.
MAKE CONTACT
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