01 Avoid them

If you must, use a subtle, easy-to-dismiss sticky banner as an alternative. Make sure it doesn’t block any content on your website. A slide-in animation can be noticeable without being intrusive, and always make sure visitors can exit them on all devices. 

What is a sticky banner? It’s a banner that sticks to the top or bottom of a webpage, staying out of the way while users browse your content.

02 Be thoughtful with timing

Encouraging subscriptions or offers immediately after the homepage loads is a big no.

Understand the visitor’s journey and time your prompts accordingly. For example, it might be a good time to encourage a visitor to subscribe after they read a specific blog post.

03 Don’t use pop ups on homepages

But if you must, only consider them for exit intent and offer something genuinely valuable.

Focus on adding value, speaking directly to the reader, and avoiding guilt-tripping language.

Trying to grab an email too early might cost you a potential customer.

04 Respect the visitor’s inbox

Don’t ask for an email address before they’ve had a chance to interact with your content. People will assume you’re going to spam their inbox with email after email.

Timing matters—trigger a sign-up prompt after they’ve engaged with specific content.

05 Never bombard visitors with multiple pop ups

One is more than enough. Similarly, the same pop up should never appear on your site more than once.

06 Don’t block or interrupt content access

Let visitors engage with your content freely–this is your opportunity to show your value and expertise.

07 Always prioritize value

When you provide valuable content, people will naturally want to hear more from you, work with you, and buy from you.